Sportstech online shop 2025
Product category page redesign
Making product discovery more intuitive and engaging.
Redesigned the existing product category page into a more immersive, slider-based shopping experience. Instead of displaying products in a traditional category grid, the new design presents each fitness equipment category through a dedicated product slider, allowing users to explore and compare products more naturally.
- Role
- Product Designer
- Timeline
- Aug 2025
- Team
- 1 Designer
- Platform
- Website
Problem
Redesigning the category page for better product discovery
The existing category page displays products in dense, repetitive grids, making it difficult for users to explore products, understand category differences, and discover the right equipment.
The redesign aims to create a more engaging and intuitive shopping experience by introducing category-specific product sliders, allowing users to browse products within each fitness category through a focused, visually appealing interface.
Goal: improve product discoverability, simplify category navigation, and create a more premium and engaging shopping experience while maintaining access to the full product catalog.
Designs
Category-based product sliders
Reimagined the category browsing experience by introducing dedicated sliders for product groups such as treadmills, walking pads, bikes, rowing machines, strength training equipment, cross trainers, vibration plates, accessories, and the STL app.
Each category features a curated selection of products, allowing users to move between items and explore the range without leaving the main category page.
Version 2
Alternative design direction
A second design exploration for the Sportstech category pages, focusing on a more engaging product discovery experience through interactive sliders, category-based product showcases, and refined product listing layouts.
